Privacy Policy

Updated 26 March 2026

This privacy policy explains what information we collect, how we use it, and how we protect it, including any information collected or used in connection with SMS communications.

We collect personal information such as your name, email address, and phone number when you register for our services or otherwise interact with our practice. We may also collect usage data and device information to improve and optimize our services and your experience. Information collected as part of any SMS consent process is stored and used only for sending and managing SMS messages in accordance with this policy and applicable law.

We use your information to deliver and improve our services, tailor your experience, and communicate relevant updates, including appointment reminders, billing information, and support‑related messages. If in the future we offer promotional or marketing SMS, we will obtain separate, explicit consent for those messages and will not use your existing SMS consent for marketing without your additional agreement.

We use industry‑standard security measures and up‑to‑date technology to protect your personal information from unauthorized access, modification, or disclosure. Our team regularly monitors and updates our systems to maintain a high level of security. Information collected through SMS consent and mobile phone numbers will not be shared with third parties or affiliates for marketing or promotional purposes.

You have the right to access, correct, or delete your personal data. To exercise these rights, contact our privacy team through the contact information provided below. We will respond promptly and update your communications preferences, including your SMS opt‑in status, as required.

You may opt in or opt out of marketing communications at any time via your account settings or by contacting our support team. For SMS communications, you can also opt out by replying STOP to any SMS message you receive (see the SMS Terms and Conditions section). We will promptly update your communication preferences in accordance with your choices.

We maintain a strict policy of not sharing your SMS consent or phone number with third parties or affiliates for marketing purposes. Your contact information is used solely for the purposes described in this policy, including non‑marketing SMS related to appointments, billing, and customer support. If we ever send promotional SMS, such messages will be sent only to individuals who have expressly consented to receive marketing messages, and we will not infer marketing consent from prior transactional SMS consent. Standard message and data rates may apply, depending on your carrier’s plan; you are responsible for any such charges.

For privacy‑related inquiries or concerns, please contact our privacy team at admin@derm.doctor or call (984) 242‑0510. Our staff will assist you with questions about your data and privacy preferences.

We may update this policy from time to time. Any material changes will be communicated to you via email or by posting the updated policy on our website. We encourage you to review this policy periodically to stay informed about how we protect your personal information.

This privacy policy is available at the footer of our website and in the settings section of our application, so you can always review our privacy practices.

Updated 26 March 2026

Welcome to Midtown Dermatology. By accessing or using our services, including receiving SMS communications, you agree to comply with and be bound by these Terms and Conditions. If you do not agree, please do not engage with our SMS services.

By providing your consent to receive SMS communications, you acknowledge and agree to receive text messages from Midtown Dermatology at the phone number you provide. Information collected as part of the SMS consent process will not be shared with third parties or affiliates for marketing or promotional purposes.

If you have consented to receive text messages, you may receive SMS communications related to:

• Upcoming appointments, including changes and cancellations.
• Account balances and billing‑related notifications.
• Replies to SMS messages you initiate in order to resolve your question or concern.

These messages are primarily non‑marketing and related to your care and service with Midtown Dermatology. If we ever send promotional or marketing SMS, such messages will be sent only to individuals who have provided separate, explicit consent for marketing communications.

Message frequency may vary depending on your appointments, billing activity, and support interactions. As a general example, you may receive up to approximately 10 SMS messages per week for appointment and billing‑related messages. If you initiate a conversation via SMS, the number of messages may exceed this amount solely to resolve your question or concern. If we ever send marketing SMS, those messages will be sent separately and will respect your consent and frequency preferences.

By opting into SMS via a web form, in‑person form, or other medium, you agree to receive SMS messages from Midtown Dermatology, including:

• Appointment and billing notifications.
• Customer care and support messages.

Message frequency may vary and could be higher during periods of increased activity. Message and data rates may apply, depending on your carrier’s pricing plan. See our privacy policy at https://midtown-derm.com/privacy-policy. Reply STOP to any message to opt out. Message HELP for help.

Standard message and data rates may apply, depending on your carrier’s pricing plan. Fees may differ for domestic versus international messages, and you are responsible for any applicable charges.

You may opt in to receive SMS messages in the following ways:

• Verbally, during a conversation with our staff.
• By submitting an online form.
• By filling out a paper form.
• By initiating a conversation by sending us an SMS message.

If you ever opt in to receive marketing SMS in the future, that consent will be collected separately and will be clearly labeled as marketing.

You can opt out of receiving SMS messages at any time. To do so, simply reply “STOP” to any SMS message you receive, or contact us directly to request removal from our messaging lists. After receiving an opt‑out request, we will stop sending SMS messages except for a single confirmation message, if applicable, and will not send further marketing or transactional SMS without renewed consent.

If you are experiencing any issues, you can reply with the keyword HELP to any SMS message, or contact us at (984) 242‑0510 for assistance.

We respect your privacy and will use the information you provide to communicate with you via SMS only for the purposes described above. Your personal data will not be shared with third parties for marketing unless required by law or as necessary to deliver the requested service, and we will not share SMS consent data with third parties for marketing or promotional purposes.

We reserve the right to update or modify these Terms and Conditions at any time. Any changes will be posted on this page with an updated revision date. By continuing to engage with our SMS services, you agree to be bound by any changes to these terms.

By subscribing to Midtown Dermatology’s messaging service, you acknowledge that you have read and agree to these Terms and Conditions, including the privacy policy and the SMS disclosures above. Your choice to opt in or out of SMS messages will not affect your ability to receive care or services from Midtown Dermatology.

If there are any questions regarding this privacy policy you may contact us at admin@derm.doctor.